Here’s a quick and easy search engine optimization (SEO)
technique that anyone can use to generate free, high Google
pagerank links to their site.

SEO in a nutshell: get quality links to your site; the higher
the pagerank, the better.

The problem is that if you submit your site to a high pagerank
directory or search engine, it can take months for your site to
appear. Moreover, many high PR directories and search engines
charge big bucks for the privilege of getting listed with them.
For example, the Open Directory Project (DMOZ) directory takes
several months or more to list a site. And Yahoo charges $299
per year for a commercial site to be listed in their directory.

While it’s great to be listed in these directories and search
engines, many will automatically find and list your site free if
you have good quality links to your site. High pagerank links to
your site indicate to many search engines that other sites that
they rate highly link to you. Therefore, they conclude, your
site will probably be useful to their users. So you deserve a
higher pagerank, according to Google. And the higher your
pagerank, the better your search engine visibility. It’s part of
the SEO game and you can learn how to play.

Now here’s my secret to getting some high pagerank sites to link
to you immediately and at no charge.

First you need to create a web page on your site with a list of
links. You will be adding links to other sites on your links
page in exchange for these sites adding your link to their link
pages. So let’s call this page a reciprocal links page. You
don’t just add any site to your reciprocal links page, however.
You will be looking for high pagerank links to add to your links
page. It’s better if you include links to sites that are related
to your products or services. To make search engines happy,
limit each of your reciprocal links pages to about 50 links.

Many sites maintain their reciprocal link pages using the free
LinkMan script from PHPJunkYard. If you wish, you could do the
same, but it is not necessary. You can download this php script
from http://phpjunkyard.com

The LinkMan script allows a site’s visitors to add their links
immediately after they add links to the site on their pages. So
all you have to do is to find sites using this LinkMan script,
add their link to your reciprocal links page, and you can
immediately add your link to theirs.

Because the LinkMan script is free, the developer requires the
following notice on the links page: “Powered by Link manager
LinkMan 1.02 from PHPJunkYard - free php scripts.”

You can find sites using LinkMan then by searching for the exact
phrase “Powered by Link manager LinkMan 1.02 from PHPJunkYard”
on Google, for example. Note that there are other scripts named
Linkman, so you should not just search for “LinkMan”. Play
around with your search phrase to find also sites using earlier
versions of LinkMan.

Visit some PHPJunkYard LinkMan link pages with a browser showing
the Google pagerank. You will very soon come across a site using
LinkMan that has a high Google pagerank. Bingo! Add their link
to your reciprocal links page and then add your link to theirs.
You immediately have a free link on a high pagerank site. Free
instant SEO!

And that’s a quick and easy search engine optimization technique
you can use to generate free, high pagerank links.

——————————————–

Copyright (c) 2005 by Kempton Smith. 707 words. This article may
be freely published if its entire content and links are kept
intact

.About the Author:
Kempton Smith is an internet marketing consultant who writes

interesting, useful, keyword-rich articles for internet

businesses to use to promote their products or services online.

Contact him at kempton at kemptonsmith.com for details. Visit

http://www.kemptonsmith.com for a free report on how to use

articles to promote your web site online.

Link development & Spam mass

09 Nov 05: Four extremely intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper discussing a possible method to identify links from spam domains.

Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links.

Good links Vs Bad links

Since the Jagger update, Google seems to be emphasizing link relevance and link quality a lot more. While relevance is pretty straight forward to understand, quality of an inbound link may be a foreign subject to those not involved in search engine marketing as part of their daily lives. So let’s first discuss good links versus bad links. Not all links are equal. Links from popular sites carry more weight than links from virtually unknown sites.

It is a well-known fact that Google’s initial success lay in their ability to find websites and rank them based on links from other websites. As Google’s popularity grew, some webmasters tried to outsmart the Google algorithm by falsely inflating the importance of their website with unnatural inbound link development. Links that are developed in such a way, with the mere intention of fooling Google’s algorithm to gain higher rankings are considered to be bad links.

What is Spam Mass?

The research team from California devised a term - spam mass - to denote the ratio of good links to bad links for any website. Simplisticly speaking, if 60% of the inbound links to a website originate from spam domains - domains identified to be built solely for the purpose of artifically inflating a website’s popularity - then the spam mass of the site would be 60%

Ranking is not that simple, though, and variables such as PageRank, relevance, age etc creep in to complicate such a calculation. However, the idea bears a lot of potential from which further ideas can be developed.

Applying Spam Mass to Search Engine Marketing

- Why reciprocal link exchanges can pull down your site rank

When optimising a site for better search engine ranking, most webmasters and search engine optimisers will actively seek inbound links from third party websites to their site. A very simple way to get these inbound links, in the past, was to exchange links with other site owners. The problem arises when most of your inbound links are from sites whose own PageRank is also influenced by link exchanges.

Google is getting better at recognizing when search engine optimisation relies on spammy link development to improve rank. The principles Google uses to do so, are likely to be based on concepts similar to spam mass. For example the Google system can differentiate links from good domains and spam domains. If the PageRank of your site is mostly due to links from spam sites, Google will accordingly devalue your PageRank, discount any effect from inbound links from the spam domains and, in extreme cases, label your domain as a spam domain too! All of this can lead to a reduction in your site’s rank on the search results.

How to avoid Google penalties for spam links

The easy answer to this is always “build your site for people, not for search engines”. That doesn’t mean you do not carry out the necessary search engine optimisation. It just means that you should not indulge in unnatural practices to artificially influence rank. Ideally, let your site and rank grow as if it were a natural progression.

• Do not indulge in reciprocal link exchanges with spam type domains

• Stay away from link farms

• Exchange links with your suppliers and customers

• Get links from trade bodies, governing organisations

• Exchange links with competitors, other related sites

• Provide links to relevant authority sites

• Strive to obtain as many high PageRank relevant inbound links as possible

.About the Author:

1)

Google Algorithm Update “Jagger” (http://www.accuracast.com/seo-weekly/jagger.php)

2)

Search Engine Optimisation (http://www.accuracast.com/services/search-engine-optimisation/)

3)

Implementing SEO (http://www.accuracast.com/services/search-engine-optimisation/implementation.php)